Who are we?

Who are we?

The Story of Stashi

Every great product begins with a simple frustration. For us, it was watching our loved ones struggle with hauling life’s essentials — groceries, laundry, market hauls, even weekend bags — all the while sacrificing their sense of style & sense of sustainability.

We’re Stashi, a company born in Australia with a mission to make carrying big loads easier, smarter, and cooler.


The Spark ✨

It started with one question: Why are the best rolling bags either bulky, ugly, or unusable through out the day?

We wanted something that worked as hard as we do — strong, versatile, and reliable — but also reflected the way we live. Something you could take from the farmers’ market to a night out, from the airport to the neighborhood corner store, without feeling out of place.

That’s how Stashi was born: a bag that folds small, rolls smooth, and looks like a statement piece, not a chore.


The team

We are a diverse group with roots across cultures, united by design thinking, urban living, and a shared love of products that just work. The starting team brings with them a sharp eye for design and cultural detail, inspired by years of experience in technology, retail, growth, and consumer brands.

Together, we have built Stashi to solve a problem our loved ones have faced daily — and to create something that feels personal, sustainable, and genuinely cool.


Our Philosophy 🌱

We believe in simplicity, sustainability, and style.

  • Simplicity: A bag that adapts to your life — not the other way around.

  • Sustainability: Durable, reusable design that reduces waste.

  • Style: Because everyday essentials deserve to look as good as you do.


Where We’re Headed

Stashi is just the beginning. We’re building a brand that blends utility with culture, function with fashion. From Sydney’s inner west to global city streets, we’re here to make hauling feel effortless — and a little bit iconic.


💡 In short: We’re not just making bags. We’re making carrying cool again.

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